The Lineup
Pick your
product.
Every product here started as work we did by hand for clients. When a process proves itself, it earns a spot in the lineup — and if what you need doesn't exist yet, that's what the last row is for.
01
Social Cut
Waitlist Open
One video in. A week of content out. Drop in one raw video — the podcast episode, the demo, the keynote — and get back a publish-ready content package, cut the way we'd cut it for a client channel.
- Captioned cuts in every aspect ratio — Reels, TikTok, LinkedIn, YouTube
- A designed, swipeable carousel built from the video's key points
- Post copy and hooks written for each platform
02
Custom Solutions
By Conversation
Have a product you wish existed? If there's a specific idea you want to bring to life — an internal tool, a content system, something your team keeps doing by hand — bring it to us. We'll scope it together and GASP! Essential develops it for you.
- Discovery call to define the idea and the outcome
- Clear scope and proposal before any build starts
- Design and development handled end to end
- Launch, handoff, and ongoing support